TestTown events have been held in 19 towns and city districts with 280 town center entrepreneurs graduating through a TestTown week and moving on to trial and run more than 117 new businesses. They make money. They create jobs. They breathe life back into the areas they break into. If barriers are broken down, there is very little they cannot do. You can read their inspiring stories on the map. This portal has been designed to support, guide and inspire organisations and partnerships to have a go at running TestTown events. We would love to hear about your events and include you in our TestTown map.
People are not shopping at individual brands, they are shopping at destinations. The people that will win at this are those that start packaging pop-up with infrastructure. The serious problem with pop-up space is that most landlords do not offer this. Successful pop-up destinations such as Boxpark in Shoreditch, E1, and London Union’s Street Feast, E8, provide basic shop fit-out, marketing and customers, which is a much more viable model for tenants.’
Nick Russell, We Are Pop-Up
I would advertise the event on local radio stations and also in the local newspaper to create local interest in the town to raise awareness of the event. As not everyone who shops in the town uses the internet.’
TestTown 2015 Participant
Life changing/ life affirming experience –finalists really went on a life journey’
TestTown 2013 Host