TestTown events have been held in 19 towns and city districts with 280 town center entrepreneurs graduating through a TestTown week and moving on to trial and run more than 117 new businesses. They make money. They create jobs. They breathe life back into the areas they break into. If barriers are broken down, there is very little they cannot do. You can read their inspiring stories on the map. This portal has been designed to support, guide and inspire organisations and partnerships to have a go at running TestTown events. We would love to hear about your events and include you in our TestTown map.
The time management is definitely one of the harder challenges as you need to set up within the space of two/three days. Whilst doing so you also need to try and make sure that the public know that you’re popping up shortly. Nevertheless, it’s a skill which needs to be developed and I can genuinely say that during the final it was one of the most productive weeks ever.
TestTown 2014 Participant
Have plenty of time to be on hand during trading as working with lots of stakeholders and businesses is very time consuming. It is key to manage the expectations of the participants e.g. they will not all make lots of money during their first day of trade.
TestTown 2015 Host
I would advertise the event on local radio stations and also in the local newspaper to create local interest in the town to raise awareness of the event. As not everyone who shops in the town uses the internet.’
TestTown 2015 Participant