TestTown events have been held in 19 towns and city districts with 280 town center entrepreneurs graduating through a TestTown week and moving on to trial and run more than 117 new businesses. They make money. They create jobs. They breathe life back into the areas they break into. If barriers are broken down, there is very little they cannot do. You can read their inspiring stories on the map. This portal has been designed to support, guide and inspire organisations and partnerships to have a go at running TestTown events. We would love to hear about your events and include you in our TestTown map.
People are not shopping at individual brands, they are shopping at destinations. The people that will win at this are those that start packaging pop-up with infrastructure. The serious problem with pop-up space is that most landlords do not offer this. Successful pop-up destinations such as Boxpark in Shoreditch, E1, and London Union’s Street Feast, E8, provide basic shop fit-out, marketing and customers, which is a much more viable model for tenants.’
Nick Russell, We Are Pop-Up
Make sure you have the commitment from key players in the local area. Without the dedication of the local authority and the City Strategy group, it would not have been possible.
TestTown 2014 Host
The animation of the town centre through pop-ups and performances created a wonderful atmosphere for new and returning shoppers.
TestTown 2015 Host