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TestTown offers this website, including all information, software, products and services available from this website or offered as part of or in conjunction with this website, to you, the user, conditioned upon your acceptance of all of the terms, conditions, policies and notices stated here. TestTown reserves the right to make changes to these Terms and Conditions immediately by posting the changed Terms and Conditions in this location.

Your continued use of the website constitutes your agreement to all such terms, conditions and notices, and any changes to the Terms and Conditions made by TestTown.

The term ‘us’ or ‘we’ refers to the owner of the website. The term ‘you’ refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

Use the website at your own risk. This website is provided to you “as is,” without warranty of any kind either express or implied. Neither TestTown nor its employees, agents, third-party information providers, merchants, licensors or the like warrant that the Web site or its operation will be accurate, reliable, uninterrupted or error-free. No agent or representative has the authority to create any warranty regarding the Web site on behalf of TestTown. TestTown reserves the right to change or discontinue at any time any aspect or feature of the website.

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Words of Advice

  • People are not shopping at individual brands, they are shopping at destinations. The people that will win at this are those that start packaging pop-up with infrastructure. The serious problem with pop-up space is that most landlords do not offer this. Successful pop-up destinations such as Boxpark in Shoreditch, E1, and London Union’s Street Feast, E8, provide basic shop fit-out, marketing and customers, which is a much more viable model for tenants.’

    Nick Russell, We Are Pop-Up

  • It would be great if towns had a means of showcasing local talent all year round to show local shoppers and public what there is up and coming in terms of potential business.

    TestTown 2015 Participant

  • Eight businesses plus a unit run by school pupils breathed new life into vacant properties in the Bruce Street area for six weeks leading up to Christmas, and graduates from that programme have gone on to set up businesses.

Highlights from the recent years

Five Ways To Supercharge Your TestTown

We believe there are five things which would Supercharge your TestTown:

  1. Every town should create a clear, supported pathway into trading and opening up a shop  for new town centre entrepreneurs.
  2. Every town should have a permanent pop-up facility in a viable trading space which offers flexible lease arrangements up to a year for new town centre entrepreneurs to learn.
  3. Every town should work, within their means, to reduce financial barriers in reduced rates and rents for new traders during their first year of business.
  4. Every town should carry out a regular (every five years) entrepreneur-led consultation which would feed into a business-led strategy for town centre development and business support.
  5. Every town should develop a hyperlocal cross-sector partnership to lead local innovation, ensuring that agencies, businesses, and residents are all powerful in leading local development.