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    Words of Advice

    • I would advertise the event on local radio stations and also in the local newspaper to create local interest in the town to raise awareness of the event. As not everyone who shops in the town uses the internet.’

      TestTown 2015 Participant

    • My best bit would be the engagement with the competitors during the online surgeries. A few lines of communication made all the difference in their applications and enthusiasm.

      TestTown 2013 Host

    • I also felt that the event could have been more rigorously promoted, particularly during the three market days. It became apparent that the public were not aware of the event taking place in their high street and that they did not understand what it was for. This could have been tackled by posters throughout the town and in shop windows in the lead up and during the event.

      TestTown 2015 Participant

    Highlights from the recent years

    Five Ways To Supercharge Your TestTown

    We believe there are five things which would Supercharge your TestTown:

    1. Every town should create a clear, supported pathway into trading and opening up a shop  for new town centre entrepreneurs.
    2. Every town should have a permanent pop-up facility in a viable trading space which offers flexible lease arrangements up to a year for new town centre entrepreneurs to learn.
    3. Every town should work, within their means, to reduce financial barriers in reduced rates and rents for new traders during their first year of business.
    4. Every town should carry out a regular (every five years) entrepreneur-led consultation which would feed into a business-led strategy for town centre development and business support.
    5. Every town should develop a hyperlocal cross-sector partnership to lead local innovation, ensuring that agencies, businesses, and residents are all powerful in leading local development.