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    Words of Advice

    • One of the main strengths for Rhyl was the engagement of the College with the community and the sense that we could work together to bring something significant to our area.

      TestTown 2014 Host

    • The time management is definitely one of the harder challenges as you need to set up within the space of two/three days. Whilst doing so you also need to try and make sure that the public know that you’re popping up shortly. Nevertheless, it’s a skill which needs to be developed and I can genuinely say that during the final it was one of the most productive weeks ever.

      TestTown 2014 Participant

    • People are not shopping at individual brands, they are shopping at destinations. The people that will win at this are those that start packaging pop-up with infrastructure. The serious problem with pop-up space is that most landlords do not offer this. Successful pop-up destinations such as Boxpark in Shoreditch, E1, and London Union’s Street Feast, E8, provide basic shop fit-out, marketing and customers, which is a much more viable model for tenants.’

      Nick Russell, We Are Pop-Up

    Highlights from the recent years

    Five Ways To Supercharge Your TestTown

    We believe there are five things which would Supercharge your TestTown:

    1. Every town should create a clear, supported pathway into trading and opening up a shop  for new town centre entrepreneurs.
    2. Every town should have a permanent pop-up facility in a viable trading space which offers flexible lease arrangements up to a year for new town centre entrepreneurs to learn.
    3. Every town should work, within their means, to reduce financial barriers in reduced rates and rents for new traders during their first year of business.
    4. Every town should carry out a regular (every five years) entrepreneur-led consultation which would feed into a business-led strategy for town centre development and business support.
    5. Every town should develop a hyperlocal cross-sector partnership to lead local innovation, ensuring that agencies, businesses, and residents are all powerful in leading local development.