Order Your Manual
Words of Advice
People are not shopping at individual brands, they are shopping at destinations. The people that will win at this are those that start packaging pop-up with infrastructure. The serious problem with pop-up space is that most landlords do not offer this. Successful pop-up destinations such as Boxpark in Shoreditch, E1, and London Union’s Street Feast, E8, provide basic shop fit-out, marketing and customers, which is a much more viable model for tenants.’
Nick Russell, We Are Pop-Up
Great experience for young people. Young people have a bad reputation in my home town so TestTown allowed us to show we had something more to give and that we were striving to achieve life goals.
TestTown 2015 Participant
It was an amazing location, yet because of the distance between finalists, we felt a little neglected because we so far out of the way. Try and have all finalists a fairly equal distance apart
TestTown 2014 Participant