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Words of Advice

  • People are not shopping at individual brands, they are shopping at destinations. The people that will win at this are those that start packaging pop-up with infrastructure. The serious problem with pop-up space is that most landlords do not offer this. Successful pop-up destinations such as Boxpark in Shoreditch, E1, and London Union’s Street Feast, E8, provide basic shop fit-out, marketing and customers, which is a much more viable model for tenants.’

    Nick Russell, We Are Pop-Up

  • You will never learn what we have learned this week in a college room or in a lecture hall, from a book or off the internet – it’s a real life experience and it has been invaluable.

    TestTown 2015 Participant

  • I would have allowed myself more time without a doubt...Until you help facilitate a project such as this, I don’t think you are aware of all the little details involved and the local politics which can often send you three steps backwards. It was, however, the most interesting project I have worked on and all the hours were well spent !!

    TestTown 2014 Host

Highlights from the recent years

Five Ways To Supercharge Your TestTown

We believe there are five things which would Supercharge your TestTown:

  1. Every town should create a clear, supported pathway into trading and opening up a shop  for new town centre entrepreneurs.
  2. Every town should have a permanent pop-up facility in a viable trading space which offers flexible lease arrangements up to a year for new town centre entrepreneurs to learn.
  3. Every town should work, within their means, to reduce financial barriers in reduced rates and rents for new traders during their first year of business.
  4. Every town should carry out a regular (every five years) entrepreneur-led consultation which would feed into a business-led strategy for town centre development and business support.
  5. Every town should develop a hyperlocal cross-sector partnership to lead local innovation, ensuring that agencies, businesses, and residents are all powerful in leading local development.