Cookies are small digital signature files that are stored by your web browser that allow your preferences to be recorded when visiting the TestTown. Also they may be used to track your return visits to the website.
Words of Advice
I would have allowed myself more time without a doubt...Until you help facilitate a project such as this, I don’t think you are aware of all the little details involved and the local politics which can often send you three steps backwards. It was, however, the most interesting project I have worked on and all the hours were well spent !!
TestTown 2014 Host
People are not shopping at individual brands, they are shopping at destinations. The people that will win at this are those that start packaging pop-up with infrastructure. The serious problem with pop-up space is that most landlords do not offer this. Successful pop-up destinations such as Boxpark in Shoreditch, E1, and London Union’s Street Feast, E8, provide basic shop fit-out, marketing and customers, which is a much more viable model for tenants.
Nick Russell, We Are Pop-up
You will never learn what we have learned this week in a college room or in a lecture hall, from a book or off the internet – it’s a real life experience and it has been invaluable.
TestTown 2015 Participant