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Words of Advice
People are not shopping at individual brands, they are shopping at destinations. The people that will win at this are those that start packaging pop-up with infrastructure. The serious problem with pop-up space is that most landlords do not offer this. Successful pop-up destinations such as Boxpark in Shoreditch, E1, and London Union’s Street Feast, E8, provide basic shop fit-out, marketing and customers, which is a much more viable model for tenants.
Nick Russell, We Are Pop-up
It was an amazing location, yet because of the distance between finalists, we felt a little neglected because we so far out of the way. Try and have all finalists a fairly equal distance apart
TestTown 2014 Participant
We underestimated a lot or things which needed to be considered for the units and ended up doing the cleaning etc. for a couple on our own. All a good learning curve though for future initiatives and we’d make sure we added more lead in time to them.
TestTown 2014 Host