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Words of Advice
Make sure you have the commitment from key players in the local area. Without the dedication of the local authority and the City Strategy group, it would not have been possible.
TestTown 2014 Host
People are not shopping at individual brands, they are shopping at destinations. The people that will win at this are those that start packaging pop-up with infrastructure. The serious problem with pop-up space is that most landlords do not offer this. Successful pop-up destinations such as Boxpark in Shoreditch, E1, and London Union’s Street Feast, E8, provide basic shop fit-out, marketing and customers, which is a much more viable model for tenants.’
Nick Russell, We Are Pop-Up
Have plenty of time to be on hand during trading as working with lots of stakeholders and businesses is very time consuming. It is key to manage the expectations of the participants e.g. they will not all make lots of money during their first day of trade.
TestTown 2015 Host