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Words of Advice

  • The animation of the town centre through pop-ups and performances created a wonderful atmosphere for new and returning shoppers.

    TestTown 2015 Host

  • Have plenty of time to be on hand during trading as working with lots of stakeholders and businesses is very time consuming. It is key to manage the expectations of the participants e.g. they will not all make lots of money during their first day of trade.

    TestTown 2015 Host

  • Eight businesses plus a unit run by school pupils breathed new life into vacant properties in the Bruce Street area for six weeks leading up to Christmas, and graduates from that programme have gone on to set up businesses.

Highlights from the recent years

Five Ways To Supercharge Your TestTown

We believe there are five things which would Supercharge your TestTown:

  1. Every town should create a clear, supported pathway into trading and opening up a shop  for new town centre entrepreneurs.
  2. Every town should have a permanent pop-up facility in a viable trading space which offers flexible lease arrangements up to a year for new town centre entrepreneurs to learn.
  3. Every town should work, within their means, to reduce financial barriers in reduced rates and rents for new traders during their first year of business.
  4. Every town should carry out a regular (every five years) entrepreneur-led consultation which would feed into a business-led strategy for town centre development and business support.
  5. Every town should develop a hyperlocal cross-sector partnership to lead local innovation, ensuring that agencies, businesses, and residents are all powerful in leading local development.