Rhyl 2014

Partners Working Together

The TestTown event in Rhyl, North Wales, was a great example of how an innovative local partner could draw together a whole range of agencies to make the event work. Coleg Menai, the local further education college, led the delivery of the TestTown in partnership with Denbighshire Council and Rhyl City Strategy.

“With clear college and local authority lead officers taking responsibility for the project over the long term, the project delivered a stronger impact.”

Between them, these partners secured units from private landlords, allowed us access to public spaces and the town library, hosted the masterclass training day in the bespoke Retail Studies centre at the college, and laid on a spectacular judging night celebration to reward the participants. With clear college and local authority lead officers taking responsibility for the project over the long term, the project delivered a stronger impact.

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Words of Advice

  • One of the main strengths for Rhyl was the engagement of the College with the community and the sense that we could work together to bring something significant to our area.

    TestTown 2014 Host

Highlights from the recent years

Five Ways To Supercharge Your TestTown

We believe there are five things which would Supercharge your TestTown:

  1. Every town should create a clear, supported pathway into trading and opening up a shop  for new town centre entrepreneurs.
  2. Every town should have a permanent pop-up facility in a viable trading space which offers flexible lease arrangements up to a year for new town centre entrepreneurs to learn.
  3. Every town should work, within their means, to reduce financial barriers in reduced rates and rents for new traders during their first year of business.
  4. Every town should carry out a regular (every five years) entrepreneur-led consultation which would feed into a business-led strategy for town centre development and business support.
  5. Every town should develop a hyperlocal cross-sector partnership to lead local innovation, ensuring that agencies, businesses, and residents are all powerful in leading local development.