Adventure Circus- Target Your Audience
TestTown People: Adventure Circus-Target Your Audience
Participants
Gemma Simpson and Stephen Armour – Adventure Circus, Perth
About the project
Adventure Circus is Perth’s first circus school. After launching at the beginning of 2015, they participated and won TestTown Perth where they ran a pop-up circus school in the St John’s Shopping Centre offering taster sessions for all ages. They were then invited to compete in the Grand Final in Glasgow Saltmarket and were given the beautiful space in The Briggait to operate from. Although beautiful, this was one of the largest and most challenging spaces Carnegie UK has run TestTown from. Adventure Circus rose to the challenge and developed a tailor-made show and classes to fit the space.
“Knowing their audience, they realised that they would have to be proactive in getting groups to come along and participate. They made contact with the local Active Schools Co-ordinators in Glasgow and the surrounding area to set up school visits.”
Assembling the amount of kit and equipment they required in the time allocated was a feat in itself. Knowing their audience, they realised that they would have to be proactive in getting groups to come along and participate. They made contact with the local Active Schools Co-ordinators in Glasgow and the surrounding area to set up school visits for the Friday. They also used their networks and social media to contact teachers directly to let them know about the event. As a result of their hard work and active promotion, the Briggait was filled with children and people on a work/school day.
