I would advertise the event on local radio stations and also in the local newspaper to create local interest in the town to raise awareness of the event. As not everyone who shops in the town uses the internet.’
TestTown 2015 Participant
Eight businesses plus a unit run by school pupils breathed new life into vacant properties in the Bruce Street area for six weeks leading up to Christmas, and graduates from that programme have gone on to set up businesses.
My best bit would be the engagement with the competitors during the online surgeries. A few lines of communication made all the difference in their applications and enthusiasm.
