Glasgow Saltmarket 2016

Capturing The Moment

As part of our aim for TestTown to be a constantly evolving and developing initiative, documenting the events and feedback for learning has been one of the priorities for the Carnegie UK team. Using our existing experience and skills in video-making we have worked with a number of professional and non-professionals to create a number of short films over the years. At the Grand Final in 2016, we decided to experiment with social video and aimed to produce a short film a day to be shared through our social media channels as the week developed.

“At the Grand Final in 2016, we decided to experiment with social video and aimed to produce a short film a day to be shared through our social media channels as the week developed.”

We did this in partnership with GMAC Film ( www.gmacfilm.com ), a skills, talent and project development centre in Glasgow. Between the TestTown team and GMAC staff we supported a young filmmaker, David Cherry to join us for the week and film the activities and events as they happened. Not only did these films help showcase and promote TestTown Glasgow Saltmarket during the week it was held, we have also been left with a fantastic record of films which can now support this ‘Build Your Own TestTown Guide.’

Watch all of our TestTown films here: TestTown Youtube

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Words of Advice

  • I also felt that the event could have been more rigorously promoted, particularly during the three market days. It became apparent that the public were not aware of the event taking place in their high street and that they did not understand what it was for. This could have been tackled by posters throughout the town and in shop windows in the lead up and during the event.

    TestTown 2015 Participant

  • The animation of the town centre through pop-ups and performances created a wonderful atmosphere for new and returning shoppers.

    TestTown 2015 Host

  • It would be great if towns had a means of showcasing local talent all year round to show local shoppers and public what there is up and coming in terms of potential business.

    TestTown 2015 Participant

Highlights from the recent years

Five Ways To Supercharge Your TestTown

We believe there are five things which would Supercharge your TestTown:

  1. Every town should create a clear, supported pathway into trading and opening up a shop  for new town centre entrepreneurs.
  2. Every town should have a permanent pop-up facility in a viable trading space which offers flexible lease arrangements up to a year for new town centre entrepreneurs to learn.
  3. Every town should work, within their means, to reduce financial barriers in reduced rates and rents for new traders during their first year of business.
  4. Every town should carry out a regular (every five years) entrepreneur-led consultation which would feed into a business-led strategy for town centre development and business support.
  5. Every town should develop a hyperlocal cross-sector partnership to lead local innovation, ensuring that agencies, businesses, and residents are all powerful in leading local development.