Falkirk 2015

Shopping Centre Pop-ups

The organisers of TestTown Falkirk decided to use a vacant shop in their local shopping centre, the Howgate for their event. The space was shared by the five finalists with each given a stall to brand and trade from. This use of pop-up space in shopping centres is one which has been utilised by a number of our TestTown hosts including Coleraine and Perth. It allows the participants access to the existing shopping centre visitors but also offers a different kind of shopping experience which draws new visitors in.

“It allows the participants access to the existing shopping centre visitors but also offers a different kind of shopping experience which draws new visitors in.”

The Howgate Centre itself is very proactive in terms of supporting independent small retail businesses through their unique shopping space INDY ( www.howgateshoppingcentre.co.uk/indy ) on level 3. This is a space which offers affordable and flexible spaces to smaller traders within the shopping centre. The winner of TestTown Falkirk was Karen Templeton with her business Karen’s Cakes ( www.facebook.com/www.karenscakes ).

More Information

All TestTown Stories

View More

Follow Us On Twitter

Words of Advice

  • I also felt that the event could have been more rigorously promoted, particularly during the three market days. It became apparent that the public were not aware of the event taking place in their high street and that they did not understand what it was for. This could have been tackled by posters throughout the town and in shop windows in the lead up and during the event.

    TestTown 2015 Participant

  • I would advertise the event on local radio stations and also in the local newspaper to create local interest in the town to raise awareness of the event. As not everyone who shops in the town uses the internet.’

    TestTown 2015 Participant

  • One of the main strengths for Rhyl was the engagement of the College with the community and the sense that we could work together to bring something significant to our area.

    TestTown 2014 Host

Highlights from the recent years

Five Ways To Supercharge Your TestTown

We believe there are five things which would Supercharge your TestTown:

  1. Every town should create a clear, supported pathway into trading and opening up a shop  for new town centre entrepreneurs.
  2. Every town should have a permanent pop-up facility in a viable trading space which offers flexible lease arrangements up to a year for new town centre entrepreneurs to learn.
  3. Every town should work, within their means, to reduce financial barriers in reduced rates and rents for new traders during their first year of business.
  4. Every town should carry out a regular (every five years) entrepreneur-led consultation which would feed into a business-led strategy for town centre development and business support.
  5. Every town should develop a hyperlocal cross-sector partnership to lead local innovation, ensuring that agencies, businesses, and residents are all powerful in leading local development.