Making The Most Of Peak Times
The organisers of Testtown Enniscorthy decided to host their pop-up ‘Craft Street’ in the lead-up to Christmas to make the most of pre-Christmas gift buying. Enniscorthy Craft Street was built around a longer-term training programme. This focused on people who were out of work offering them the chance to be trained in a specific craft alongside master crafts people as well as in business skills.
“The organisers of Testtown Enniscorthy decided to host their pop-up ‘Craft Street’ in the lead-up to Christmas to make the most of pre- Christmas gift buying.”
Artisan and craft businesses who participated included blacksmiths, stonemasons, woodturners, an interactive craft making shop and homemade card and gift makers. The participants who went through the training were given the opportunity to sell their homemade items in the pop-up premises. The winner of TestTown Enniscorthy was Olive Winters with her small antiques business – The Winter Sparrow Vintage Collection.
Words of Advice
It was an amazing location, yet because of the distance between finalists, we felt a little neglected because we so far out of the way. Try and have all finalists a fairly equal distance apart
TestTown 2014 Participant
It would be great if towns had a means of showcasing local talent all year round to show local shoppers and public what there is up and coming in terms of potential business.
TestTown 2015 Participant
Have plenty of time to be on hand during trading as working with lots of stakeholders and businesses is very time consuming. It is key to manage the expectations of the participants e.g. they will not all make lots of money during their first day of trade.
TestTown 2015 Host