Ellesmere Port 2015
Letting People Have A Go
TestTown Ellesmere Port was designed and run by the regeneration team of Plus Dane Housing Association. The aim of the project was to raise the profile of enterprise as an option for unemployed and more vulnerable people. Participants did not need to be ‘enterprise ready’ with a developed idea to take part. Referrals were encouraged from the Princes Trust, Cheshire West and Chester Youth Services and Business teams, the Work Zone, Job Centre, Cheshire Young Carers as well as Plus Dane’s front line services.
“Although the outputs were important, TestTown Ellesmere Port was more about the journey that the participants went on and the confidence and motivation it generated.”
TestTown Ellesmere Port was designed around a Pop-Up Business School course, whose ethos is about making the process of starting a business as accessible as possible ( www.popupbusinessschool.co.uk ) Titled ‘Pop up in the Port’, the programme was a blend of wellbeing workshops, a five-day Pop-Up Business school course and the opportunity to trade and showcase at the end of the process in a Pop-Up Business Fair. Although the outputs were important, TestTown Ellesmere Port was more about the journey that the participants went on and the confidence and motivation it generated.
Words of Advice
I would have allowed myself more time without a doubt...Until you help facilitate a project such as this, I don’t think you are aware of all the little details involved and the local politics which can often send you three steps backwards. It was, however, the most interesting project I have worked on and all the hours were well spent !!
TestTown 2014 Host
The animation of the town centre through pop-ups and performances created a wonderful atmosphere for new and returning shoppers.
TestTown 2015 Host
My best bit would be the engagement with the competitors during the online surgeries. A few lines of communication made all the difference in their applications and enthusiasm.
TestTown 2013 Host