Miss Pauleys- Pop-up To Permanent

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TestTown People: Miss Pauleys- Pop-up To Permanent

Participants

Emma Pauley, Miss Pauley’s Furniture, Craft and Gift Store

About the project

Emma Pauley was part of ‘Back on the High Street’, a team which won TestTown 2013. Being from Dunfermline and spurred on by the investment and support received, Emma went on to open ‘Miss Pauley’s, her own shop based around her original concept. ‘Miss Pauley’s is a small gift shop, gallery and workspace which provides a platform for local artists and makers to showcase and sell their work. Emma also runs craft workshops and craft birthday parties. Like any start-up, Emma has been on a steep learning curve opening up her shop. As she acknowledges ‘TestTown gave me a seed of opportunity, but the next stage of actually opening up a shop was difficult and more support and access to advice would have been beneficial.’

“TestTown pushed me to the limit, it was exciting and allowed me to take risks with nothing to lose.”

She believes there is currently a gap for what she describes as a ‘Citizens Advice type body for new town centre businesses.’ ‘Looking back, even if someone could have walked me through the different types of leases and the terms and key phrases used, this would have made the experience easier.’ However, although she would do things differently, she would do it all again. She is looking forward to developing and expanding her business, focusing on producing and marketing her own artwork alongside developing the workshops. She also uses her experience to help other start-up businesses offering consultancy to organisations including Rosyth’s Community Market and Scotland’s Towns Partnership. ‘TestTown pushed me to the limit, it was exciting and allowed me to take risks with nothing to lose. It is a worthwhile concept and one which should continue.’

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Words of Advice

  • I also felt that the event could have been more rigorously promoted, particularly during the three market days. It became apparent that the public were not aware of the event taking place in their high street and that they did not understand what it was for. This could have been tackled by posters throughout the town and in shop windows in the lead up and during the event.

    TestTown 2015 Participant

  • People are not shopping at individual brands, they are shopping at destinations. The people that will win at this are those that start packaging pop-up with infrastructure. The serious problem with pop-up space is that most landlords do not offer this. Successful pop-up destinations such as Boxpark in Shoreditch, E1, and London Union’s Street Feast, E8, provide basic shop fit-out, marketing and customers, which is a much more viable model for tenants.

    Nick Russell, We Are Pop-up

  • We underestimated a lot or things which needed to be considered for the units and ended up doing the cleaning etc. for a couple on our own. All a good learning curve though for future initiatives and we’d make sure we added more lead in time to them.

    TestTown 2014 Host

Highlights from the recent years

Five Ways To Supercharge Your TestTown

We believe there are five things which would Supercharge your TestTown:

  1. Every town should create a clear, supported pathway into trading and opening up a shop  for new town centre entrepreneurs.
  2. Every town should have a permanent pop-up facility in a viable trading space which offers flexible lease arrangements up to a year for new town centre entrepreneurs to learn.
  3. Every town should work, within their means, to reduce financial barriers in reduced rates and rents for new traders during their first year of business.
  4. Every town should carry out a regular (every five years) entrepreneur-led consultation which would feed into a business-led strategy for town centre development and business support.
  5. Every town should develop a hyperlocal cross-sector partnership to lead local innovation, ensuring that agencies, businesses, and residents are all powerful in leading local development.