Go Rookie- Onwards and Upwards

TestTown People: Go Rookie- Onwards and Upwards

Participants

Edward Shorney, Go Rookie – The Online Apprenticeship Matching Service

About the project

When Edward Shorney was searching for an apprenticeship as a student at Bridgend College he found the process frustrating and time-consuming. He channeled this into finding a solution and so began the journey of ‘Go Rookie’. After securing a place at TestTown Rhyl in 2014, Edward went on to compete in the 2014 Grand Final in Cambridge. The events were challenging for a business idea which was not selling a product, but was instead using the opportunity to sell a brand. Thinking creatively, Edward pulled together an impressive set of kit to bring people in to find out about his service, including a Rolls Royce Gear-Box and Typhoon Flight Jet engine.

“It was a steep learning curve and a lot of work, but I am glad I did it. Both events gave me safe, testbed environments for my business idea – I would not have liked to have done that alone and unsupported.”

He acknowledges the experience he gained through both events. ‘It was a steep learning curve and a lot of work, but I am glad I did it. Both events gave me safe, testbed environments for my business idea – I would not have liked to have done that alone and unsupported.’ Go Rookie has gone from strength to strength. In March 2016, Edward secured a substantial private investment into his business. He with his team are now planning for a series of roadshow events across the major cities of the UK in 2017 building upon the pop-up concept they developed through TestTown. He was also part of the team who hosted and delivered TestTown Bridgend 2015, offering his own experience and skills to mentor the businesses which took part.

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Words of Advice

  • It would be great if towns had a means of showcasing local talent all year round to show local shoppers and public what there is up and coming in terms of potential business.

    TestTown 2015 Participant

  • The time management is definitely one of the harder challenges as you need to set up within the space of two/three days. Whilst doing so you also need to try and make sure that the public know that you’re popping up shortly. Nevertheless, it’s a skill which needs to be developed and I can genuinely say that during the final it was one of the most productive weeks ever.

    TestTown 2014 Participant

  • The animation of the town centre through pop-ups and performances created a wonderful atmosphere for new and returning shoppers.

    TestTown 2015 Host

Highlights from the recent years

Five Ways To Supercharge Your TestTown

We believe there are five things which would Supercharge your TestTown:

  1. Every town should create a clear, supported pathway into trading and opening up a shop  for new town centre entrepreneurs.
  2. Every town should have a permanent pop-up facility in a viable trading space which offers flexible lease arrangements up to a year for new town centre entrepreneurs to learn.
  3. Every town should work, within their means, to reduce financial barriers in reduced rates and rents for new traders during their first year of business.
  4. Every town should carry out a regular (every five years) entrepreneur-led consultation which would feed into a business-led strategy for town centre development and business support.
  5. Every town should develop a hyperlocal cross-sector partnership to lead local innovation, ensuring that agencies, businesses, and residents are all powerful in leading local development.