Bridgend 2015
Social Media To The Max
The creation and delivery of TestTown Bridgend was led by the Enterprise Unit at Bridgend College. Designed as an enterprise market, this was run over a weekend in November in 2015. The Bridgend TestTown team recognised the importance and usefulness of social media at the start of their planning and as a result, developed a comprehensive social media strategy which served as a fantastic tool for recruiting, promoting their event as well as documenting activities. Through the synchronised use of Facebook, Twitter and social video they built their following and reach beyond the participants, the college and even the town itself. They encouraged each participating start-up business to create their own social media accounts to link in and filmed them giving an on-camera business pitch before the market began. They also made sure that all the events were either photographed or filmed resulting a valuable visual record of the event.
Through the synchronised use of Facebook, Twitter and social video they built their following and reach beyond the participants, the college and even the town itself. They encouraged each participating start-up business to create their own social media accounts to link in and filmed them giving an on-camera business pitch before the market began. They also made sure that all the events were either photographed or filmed resulting a valuable visual record of the event.
