The idea is simple. towns and education providers make available their vacant spaces, training and support to young businesses to test out their ideas in pop-up shops in town centres. In return, young businesses offer their talent, creativity and energy to allow towns to test future high street and town centre solutions.
We want as many emerging town centre and high street entrepreneurs to be offered this experience so we are in the process of creating and developing a free ‘Build Your Own TestTown’ portal and manual.
We hope that the advice, check-lists, stories and resources will encourage towns to have a go at running a TestTown event and see what great talent can do in the UK and Ireland when it is given a chance.